Digital… Spinach and the secret to digital success 2 Aug 201512 Sep 2020 At the recent Adobe Symposium in Singapore, Koji Suzuki, the Head of Data-Driven Marketing at Rakuten told a story of the importance of spinach. When analysing the data of what…
Digital… What has digital distress got to do with unicorns and a nudist colony? 30 Jul 20147 Oct 2015 At the recent Adobe Digital Marketing Symposium, on a panel, Vinay Dixit, VP of Strategy at Electrolux gave an analogy that was widely tweeted during the symposium. He said a…